We really don't want to give everyone a discount so we'll mention it to a few
folks only when we have to. That's the message I'm getting when an airline
tells me that I must register to qualify for a special promotion (extra frequent
flyer miles, price discounts, etc.). I guess it's like grocery coupons.
An airline faces a competitive challenge when another airline starts service
to/from their hub. One of the primary commandments of the airlines is
"thou shalt not invade thy competitor's hub." Rather than
compete on price or service, both airlines offer travelers extra frequent flyer
miles but you must register to get them. Smart marketing but a pain in the
neck (or lower).
My plea, if you're going to offer a discount or something special, don't make
me jump through flaming hoops to receive it.
